Living Legend Talks about the Importance of Music in Brand Communications
at Second Annual Seminar
NEW YORK, June 9 -- Grey New York announced today that its
Second Annual Music Seminar with Living Legends will feature music luminary
Tony Bennett at the preeminent music seminar at the Cannes Advertising
Festival. "Talking Music with Tony Bennett," on Wednesday, June 18 (12
noon, Cannes time) at the Debussy, follows last year's popular seminar with
John Legend and '60s folk rock star Donavan.
In Grey's annual seminar on music and its place in marketing
communications, Columbia Recording Artist Tony is joined by his son and
manager, Danny Bennett, who has expertly guided Tony's extraordinary career
as President of RPM Productions in New York, in what should be one of the
most fascinating and informative hours in the whole Cannes week.
Leading the panel from Grey will be moderator Tim Mellors, Worldwide
Chief Creative Director & Worldwide Vice Chairman Grey Group, and Josh
Rabinowitz, SVP/Director of Music, Grey New York, who also is a columnist
for Billboard Magazine's "With the Brand."
"The word genius is thrown around in advertising like confetti," said
Tim Mellors, multiple Cannes Lion winner for over 20 years. "This is a
chance to hear the real thing. No living popular singer has the pedigree,
panache and experience of Tony Bennett, as well as the shrewd and informed
insight into how music is marketed and made. Grey's seminar is a
one-and-only opportunity to hear one of the greats in person. You'd have to
be mad to miss it."
Danny Bennett, to whom Tony Bennett's incomparable career longevity and
unprecedented widespread appeal with all generations of audiences is widely
attributed, commented on what advertisers might learn from this seminar,
"Representing Tony Bennett, who is the embodiment of integrity and artistic
excellence, to the advertising community has been an extraordinary
responsibility. As I say, I don't handle a career, I manage a legacy. We
have chosen with great care the right partnerships and through these shared
commitments have navigated successfully the fine line between 'art and
commerce'."
About the music's relevance to advertising, Josh Rabinowitz said,
"Advertising is becoming a new form of the music label. Any day now, we
will see the most popular song in America, as well as around the world,
come out of a brand's advertising, as opposed to radio or a "record"
release."
About Tony Bennett
Tony Bennett is revered internationally as a performer who exemplifies
a dedication and passion for his artistry that has underscored a career of
unparalleled excellence and longevity. Through his sold-out concerts,
Grammy winning recordings that have reached platinum status and Emmy award
winning television specials, he has communicated and connected with
audience that defy generational or demographic boundaries. He is living
proof that if you do what you love most in life, there is no limit to what
can be achieved, and with Tony Bennett you can be assured that "the best is
yet to come."
About Danny Bennett
Danny Bennett, President of RPM Productions in NYC, is known in the
entertainment industry for his broad vision and his ability to expertly
balance the creative integrity of the artist he represents within the new
world of marketing demands we face today. With his deep appreciation and
understanding of branding music as an important driver, he is constantly
reinventing, innovating and pushing the fine line between art and commerce.
He has not only been the guiding force in developing Tony Bennett's
extraordinary career, but as an artist manager has consulted for a myriad
of recording artists. As an Emmy award winning producer, Danny Bennett has
created music television programming, including the NBC special, "TONY
BENNETT: AN AMERICAN CLASSIC" directed by Rob Marshall, which received 7
Emmy Awards in 2007 as well as the long running music series "LIVE BY
REQUEST" for A&E.
About Grey
Grey New York is the flagship and largest office of Grey, a unit of
Grey Group. Grey Group ranks among the largest global communications
companies. Its parent company is WPP (Nasdaq: WPPGY). Grey Group's total
offer includes G2, activation marketing; GHG, healthcare communications;
MediaCom, media planning and buying and GCI Group, public relations. Grey
New York's blue-chip client roster includes many of the world's best known
companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants,
Wyeth, Canon, 3M, Eli Lilly, Dairy Queen and E*Trade.
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